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CASTL commissioned ArsenMEDIA to produce a video showcasing its biomanufacturing training facility in Charlottetown, Prince Edward Island. The challenge: to make a highly specialized environment visually clear and engaging, while reflecting the rigor, technology, and professionalism associated with the life sciences sector.
Facility filming
Lean production team
Aerial shots
Industry
Life sciences and biomanufacturing
Project duration
Production in Charlottetown
Services offered
Camera, drone, and post-production
A biomanufacturing facility can quickly become difficult to understand for an audience that does not work in the sector daily. The visual goal was therefore to showcase the quality of CASTL’s facilities, equipment, and training environment without turning the video into a dry technical tour.
The content needed to simultaneously communicate the modernity of the facilities, the high level of specialization of the environment, the hands-on nature of the training, and CASTL’s credibility to its various audiences.
The production also required integrating aerial shots near the Charlottetown airport. This constraint necessitated rigorous regulatory preparation to ensure that operations could be carried out in a compliant and safe manner.
Pain Points
A rigorous method designed to simplify every step, reduce surprises, and ensure flawless execution.
We clarify your goals, audience, and constraints to determine the most effective approach.
We present our strategy and plan every detail to ensure seamless execution.
We handle the shoot with a prepared team and contingency plans to manage any unforeseen issues.
Editing, sound, color grading, and motion graphics: every detail is carefully polished.
We streamline the feedback collection process from your stakeholders and make the necessary adjustments.
Your videos are delivered in formats tailored to each of your platforms and use cases.
A deliberately small production team helped keep the atmosphere simple and unintimidating. The people being filmed were able to remain natural without sacrificing production quality.
The sequences combined environmental shots, equipment details, and wider angles to showcase both the precision of the work and the scale of the facilities.
Drone operations were planned according to the requirements for the area near the Charlottetown airport, allowing us to establish the center's location while ensuring all shots were captured safely and in compliance with regulations.
Arsen Jalalyan
Founder and Creative Director
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