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Telling 50 years of history through a comprehensive video campaign
For its 50th anniversary, the Sourp Hagop Armenian School wanted to do more than just a commemorative video. ArsenMEDIA created a campaign featuring podcasts, documentaries, testimonials, and event coverage to tell its story, showcase the school today, and preserve its legacy for future generations.
5 podcast episodes
2 documentaries
5-camera shoot
Industry
Education, community, and heritage
Project duration
Approximately 10 days of filming
Services offered
Podcasts, documentaries, corporate video, and multi-camera production
Fifty years of existence represents thousands of students, families, teachers, and community members, each of whom experienced the school in their own way. The challenge was therefore not simply to produce an anniversary video.
We had to tell the many facets of Sourp Hagop’s history without reducing five decades to a few minutes of archives and a succession of testimonials. Some content had to revisit the school’s origins, other pieces had to show what it has become today, and still others had to make more room for the memories of those who attended or shaped it.
To achieve this, the mandate included:
The entire project had to come to life during the official 50th-anniversary celebration in front of nearly 500 people, while remaining relevant long after the event.
Pain Points
A rigorous method designed to simplify every step, reduce surprises, and ensure flawless execution.
We clarify your goals, audience, and constraints to determine the most effective approach.
We present our strategy and plan every detail to ensure seamless execution.
We handle the shoot with a prepared team and contingency plans to manage any unforeseen issues.
Editing, sound, color grading, and motion graphics: every detail is carefully polished.
We streamline the feedback collection process from your stakeholders and make the necessary adjustments.
Your videos are delivered in formats tailored to each of your platforms and use cases.
Five podcast episodes brought together various stakeholders to preserve stories, memories, and perspectives that would have been difficult to include in a traditional documentary.
Two documentaries offered complementary perspectives: one dedicated to the history and evolution of Sourp Hagop, and the other to the school as it exists today. A production featuring five alumni and a corporate video rounded out the narrative.
The productions were presented as part of the 50th anniversary in front of nearly 500 people. ArsenMEDIA also captured the event using five cameras to preserve the moment the community gathered to celebrate this history.
Arsen Jalalyan
Founder and Creative Director